Social Media Records

1. HIGHER TRUSTWORTHINESS

 

Being verified on Instagram increases your brand’s credibility. Considering less than 1% of accounts are verified, having the blue badge and check by your profile name signifies your brand is both important and relevant.

Some Instagrammers might be cautious when they see a giveaway or deal, skeptical it could be a scam. But if they see a verification badge beside the account name, they are likely to consider the account as trustworthy.

 

2. INCREASED BRAND AWARENESS

 

Instagram verification can also increase brand awareness and your follower count. This is because verified profiles appear towards the top of the search and suggested accounts. It’s also believed the algorithm favors content by verified accounts, resulting in higher engagement per post.

The blue check could also bring business opportunities to your ecommerce company. Even if an influencer or potential partner hasn’t heard of your brand before, the check indicates your company is a major leader in the industry. This could spark interest in communication or a collaboration with your business.

 

3. EARLY ACCESS TO SPECIAL FEATURES

 

Another perk is that verified accounts receive early access to Instagram features that can help monetize accounts. For example, the swipe-up feature on Instagram stories. A brand needs at least 10,000 users to get access to the swipe-up tool. But verified accounts are the exception to this rule.